Chief Marketing Officer – HotChalk
Michael Sullivan is an entrepreneurial, creative business professional with proven expertise in brand development, marketing strategy, experience design, and digital marketing. Most recently, he co-founded and led Chroma, a marketing and innovation consultancy that provided marketing transformation services to colleges, universities and education consortiums. Prior to that, Michael spent five years at Apollo Education Group, where he served as Senior Vice President of Brand and Media Services. Before his time at Apollo, he was Senior Vice President of Marketing & Product at Aptimus, an online marketing company. Michael’s agency experience began during the creation of the internet marketing economy, where he launched, incubated and led three successful digital marketing agencies, serving some of the world’s most recognizable brands. He also led global marketing for Pinnacle Microsystems and began his career at International Data Group (IDG) where his responsibilities scaled to include new product development. Michael has a bachelor’s degree in Business Administration from Bryant University.